Marcus’s ethos in today’s marketing landscape is simple: audience attention must be earned, not expected. That’s why he champions the belief that modern agencies shouldn’t just make ads, they should exist to solve their clients’ business problems – in whatever creative form that may be.
Marcus has accrued a wealth of experience in building brands at large, integrated agencies such as Ogilvy, DDB and Dentsu Creative – combined with a mix of more specialised shops in the worlds of digital/social, mobile, data, PR and commercial architecture. Through this experience, his work has won at every major, creative and effectiveness award show around the world, including the likes of D&AD, One Show, Clio, LIA, the Effies, London IPA for Effectiveness, Spikes and the Cannes Lions.
Today, Marcus leads as Chief Creative Officer at one of Australia's fastest growing independent agencies, The General Store.
ADFEST Keynote Speaker 2019 - The New Era of Creative Problem Solving - to over 1000 delegates
RECENT AWARD JUDGING & KEYNOTE SPEAKING:
• 2024 AWARD Uni tutor
• 2023 D&AD judge - PR category
• 2023 One Show judge - Direct category
• 2023 Mumbrella 360 Speaker, Sydney
• 2023 BADC JURY PRESIDENT + Head of Film category
• 2020 D&AD judge - Media category
• 2020 One Show judge - Direct category
• 2019 ADFEST Keynote Speaker
• 2019 ADMA Keynote Speaker
• 2019 Best Ads judge for best global work – September
• 2019 One Screen judge (International film award show for One Club)
• 2018 AWARD School judge
• 2017 New York Festivals judge – digital/mobile category
• 2017 Miami Ad School tutor
• 2017 Sydney AWARD School tutor
• 2016 ADFEST judge - JURY PRESIDENT of Interactive & Mobile category
• 2016 Cannes Young Lions judge
• 2015 AIMIA Awards judge
• 2015 GLOBAL Awards judge (New York Festivals for Healthcare)
SPECIALTIES:
• Hands on creative direction of small and large creative departments
• Experience overseeing up to 20+ creative teams (40+ people) Aust & NZ
• Experience overseeing design and Brand ID department of up to 30+ people Aust & NZ
• Agency/client management - Executive Leadership Team
• Creative development & strategic thinking
• Digital ideas across mobile, social, web, video campaigns
• Data-driven ideas and campaigns
• Traditional ideas across TVC, print, radio, OHH – integrating with digital campaigns
• TVC/video/film scripting and screenwriting
• TV/film production & film directing
• Copywriting
• UX for web, mobile & tablet
• Managing of large-scale creative projects including copywriting, art direction, design, production and dev
• Nurturing new and existing client relationships to help secure new business
• Agency management & team leadership – running an agency or network at ECD to CCO level
August 2022… Currently sitting at No.1 in global Best Ads ECD rankings for the year.
One Show judge 2020 - Direct. And D&D judge in Media.
I was chuffed to top the 2019 Best Ads Australian ECD rankings in December (Ranked 4th worldwide for the year).
2019 ADMA keynote speech at Frasers in Kings Park.
Very happy to pick up two gold Effies at the Sydney award show.
Proud to score triple gold at ADFEST 2019.
ADFEST 2016 – Jury President for Interactive and Mobile – Crossfire Discussion and award presentation.
ADFEST 2016 – Jury President for Interactive and Mobile – Crossfire Discussion and award presentation.